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How to Analyze Brand Investments for a Member-Driven Organization

Branding is the sharpest tool you have to attract and keep members. But it’s also a way to realize your organization’s purpose by building recognition and trust. There’s no question about it: if you want to grow your member-driven organization, you need to invest in branding.

Deciding what branding efforts to pursue — and when — isn’t easy. Should you start with a website rebuild? A microsite for an upcoming campaign? Or should you start with something much smaller, like a presentation template
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Etc.

Explore a featured selection of my personal writing work below.

Juice Concentrate •

Good Kids and Bad Influences

My elderly mother, as she reflects on her life (and mine), often asks me, “Why were you kids so bad?”

“You kids” refers to me and my brother. We are both in our later 40s. The badness she is referring to occurred in our adolescence.

Her repeated return to this question gets under my skin, as I am no longer 16, and I reject categorization of children into 2 groups, good and bad.

Most parents, I’d bet, even if their teenagers are doing super “bad” things would say, “He’s a good kid, but he’s ju
Juice Concentrate •

My Kid Won't Talk to Me: Every Teen Parent's Dilemma

When children are little, they won’t shut up.

When children hit their teen years, they won’t open up.

I remember years of asking my 3 kids to quiet down so I could make a call, drive safely, think!

Then as pre-teens and teens, they retreated to their rooms when I was on a call, sat in sullen silence while I drove, and I had all the time in the world to wonder how to ask a question of them that wouldn’t be answered, “Fine.”

How are you feeling? Fine.

Your chances of an actual conversation—an